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Tuesday, March 07, 2006

SEO for Traffic with Content vs Ranking with Links

How do you grow your search engine traffic without adding a single new link or making any changes to your existing webpages?
It's simple. Just add content.
Simply having keyword-optimized pages of content on your site won't rank you high for competitive search engine keywords – that's a fact of life. But keyword-optimized content can really bring in the traffic for low-competition and unique keywords. The low-competition and unique keywords are typically longer multi-word variants of the keyword. For instance, instead of "search engine ranking," "ranking for search engine traffic niche keywords."
If you have lots of pages of optimized content–and you optimize well – all the search engine traffic from these low-competition keywords will really add up. Plus, you'll usually get more repeat visitors and type-in traffic, too.
Just picture this realistic example of traffic-building with content vs. ranking-building with links. Company A invests $5,000 for link-building in order to rank for a competitive keyword. Company B invests the same amount, only in content. Company A and Company B: each start out on equal SEO footing: equally old websites with the same amount and quality of content, same content management systems, the same PageRank and quantity, quality, and relevance of inbound links. More...

About The Author - Joel Walsh is a professional in the fields of copywriting and SEO who has recently launched http://www.upmarketseo.com/, an SEO firm.

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